P&G and Save the Children
P&G is one of Save the Children's longest-standing partners. They have provided invaluable support to our U.S. programs since 1995 and to our international work since 2002. P&G's commitment to supporting community impact programs and gender equality through the benefits of its unique brands helps us improve life for children around the world.
National Geographic, Procter & Gamble and Global Citizen have partnered to raise awareness about extreme poverty, inequality and sustainability through a six-part documentary series. Each episode will feature celebrities helping to spotlight the unique stories of global citizens working to enact real change to create a better future. Save the Children will be featured in 4 of the 6 episodes. Watch here!
P&G Children’s Safe Drinking Water (CSDW) Program
Having successfully delivered 15 billion liters of clean drinking water through the Children’s Safe Drinking Water (CSDW) Program, P&G is now on track to deliver 25 billion liters of clean water by 2025.
Save the Children is proud to be one of the largest partners in this endeavor to provide clean drinking water to children and families in disaster impacted areas and developing countries.
The CSDW Program has supported many disasters across the globe, such as droughts and floods across El Salvador, Ethiopia, India, Kenya, Philippines, Somalia, South Sudan and Uganda. We have also partnered to provide clean drinking water to schools as part of our School Health and Nutrition programming in Nigeria.
P&G is partnering with National Geographic to celebrate World Water Day and share the stories of five “Water Champions,” including Save the Children President & CEO Carolyn Miles.
A Multifaceted Partnership
Multi-brand Engagement – In communities served by our partnership, P&G leverages its brands to build a stronger culture of health and hygiene. Together we've built hand-washing stations, refurbished toilet facilities, led trainings on handwashing, oral hygiene and menstrual hygiene management, and run campaigns to raise awareness around healthy behaviors. Our programs have integrated P&G’s products such as Safeguard, Always, Crest and Oral-B in meaningful ways to give children opportunities to practice what they have learned, across multiple markets such as China, Mexico and Nigeria.
Cause-related Marketing – P&G’s Fairy dish-soap brand ran several campaigns to support Save the Children’s programs. In Saudi Arabia, the campaign donated a meal to someone in need for every two bottles of Fairy dishwashing detergent sold during Ramadan. Over 300,000 meals were donated to families facing an extreme hunger crisis in Somalia.
Local Activation and Employee Engagement – To engage P&G staff with Save the Children's mission we've implemented many employee events across the globe. These range from a P&G Christmas Marketplace in Italy, hosting media events at our country field offices in Mexico, India, China and the Philippines, and inviting P&G staff to participate in key events, such as Global Handwashing Day, in several countries around the world. We have also created videos that celebrate our partnership while highlighting the impact of our work.
Emergency Response – P&G has supported many disaster relief efforts over the years. Recent responses include drought and famine conditions in Sub-Sahara Africa, Nepal Earthquakes and support for refugees. In addition, in Italy, we launched a new partnership model with co-branded assets for emergencies. P&G has also generously donated products to children and families affected by disasters.
Promoting Gender Equality
P&G aspires to build a better world for all of us – a world free of gender bias where girls and boys can dream big dreams and know that they are within their grasp. To this end, P&G and its brands are working every day to reveal bias and spark conversations that motivate change. Save the Children aims to lift the most marginalized girls through our Every Last Child Campaign. Our goals are aligned, so we’re working together to promote gender equality, empower homebound girls with access to education, and jointly advocate for systemic change.
Because we both believe that education is the key to empowerment, we worked with P&G’s Always to provide education and life skills workshops to girls and young women in Jordan – helping them gain confidence, strength and skills. Because when women thrive, families are healthier and communities are stronger. This program was featured at the 2017 World Economic Forum in Davos, Switzerland, through an event “Changing the World for Refugee Girls through Education.” Further, P&G and Save the Children have come together to further eliminate gender bias for very young adolescents in Indonesia and Mexico. Together, we’re aiming to ensure 20,000 youth, and nearly 80,000 people demonstrate positive and equitable gender norm attitudes.
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